A website and online menu for Pastelería Pavlova, an artisan bakery in Puerto Vallarta since 2018: 43 fine-pastry recipes baked the day you need them, WhatsApp ordering in under a minute and delivery across Puerto Vallarta and Riviera Nayarit.
A cake is chosen by looking at the photo and ordered with a message; nobody wants to fill a shopping cart for a birthday Black Forest. Pavlova had a catalog of 43 recipes, classic Pavlova, tres leches, raspberry with mascarpone, carrot cake, apple tart, made by hand to order since 2018 in Las Aralias, with delivery across Puerto Vallarta and Riviera Nayarit, and a high-frequency local clientele that also orders for events and needs invoices. The challenge was a site that worked as a menu from a phone, with every cake photographed and described, that settled location, hours, home delivery and invoicing in one place, and that led to a WhatsApp order in under a minute, with no friction and no unnecessary payment gateway.
Menu, contact, delivery and invoicing on a mobile site that turns the visit into a WhatsApp message.
The cake is chosen by the photo and ordered with a message: the site is that menu.
Pastelería Pavlova bakes to order in Puerto Vallarta since 2018: 43 fine-pastry recipes, classic Pavlova, tres leches, Black Forest, raspberry with mascarpone, carrot cake, apple tart, made by hand on the day of delivery, with home delivery across Puerto Vallarta and Riviera Nayarit. The business is high frequency and mid ticket, with many advance orders for birthdays and events and invoicing for companies.
Its strength is the product, which sells on the photo, and direct service. The mobile-optimized site presents the 43 cakes with photo and description, highlights the classics, settles location, hours, delivery areas and invoicing, and leads to a WhatsApp order in under a minute from the home page and from every cake, with no cart or unnecessary gateway.
It competes with chain bakeries and with pastry makers that live only on Instagram. We positioned "artisan bakery in Puerto Vallarta" and "cakes to order" with an indexable page per cake, and reinforced Pavlova as a reference in bakery and pastry articles published on the city portals.
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