An online store for Zaragoza Marine, the marine equipment, sport fishing and water sports store in Puerto Vallarta since 2006: thousands of references from brands like Old Town, Ocean Kayak, Escualo and Momoi with indexable product pages, shipping across Mexico, promotions, blog and newsletter.
The angler does not search for "fishing line": they search for "Hi-Catch monofilament leader 100 lb 100 yards" with the exact reference, and the one who wants a fishing kayak compares the Old Town Sportsman PDL 120 against the Ocean Kayak Malibu Pedal by model. Zaragoza Marine has that inventory, from goggles and water shoes to kayaks, leaders, lures and parts, in its physical store on Francisco Medina Ascencio since 2006, with recurring customers who are anglers, charters and fleets. The challenge was an online store that could hold a deep catalog with every product indexable by its reference, handle payments, shipping across Mexico and warranties clearly, and keep in touch with the fishing community between purchases through promotions, a blog and a newsletter.
Large-catalog e-commerce with content of its own: a page per reference, promotions, clear shipping and community.
The angler searches the exact reference; the store has to have a page for every one.
Zaragoza Marine has sold marine, sport fishing and water sports equipment since 2006 in Puerto Vallarta: Old Town and Ocean Kayak kayaks, Escualo goggles and water shoes, Momoi leaders, lures, parts and accessories, with shipping across Mexico. The business is large-catalog e-commerce with recurring customers, anglers, charters, fleets and enthusiasts, and a physical store with its own hours.
Its strength is the depth of inventory and the specialized brands. We built the online store with a page per product (reference, brand, pound test, yards, color, size), new products and promotions, categories by type and by brand, clear shipping and warranty policies, a blog for the fishing community and an offers newsletter to stay in touch between purchases.
It competes with US online fishing stores and with marketplaces. We positioned every product by its reference and full name, plus "fishing store in Puerto Vallarta" and "marine equipment in Mexico", to capture the angler who searches an exact model and prefers to buy it with national shipping and a local warranty.
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