Hospitality & vacation memberships

Paradise Village

Three custom platforms for a five-star resort in Nuevo Vallarta: a referral program with attribution and commissions, an LMS to train the sales force, and a CRM integrated with Zoho that keeps the entire pipeline in one place.

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Client Paradise Village

Industry Hospitality & vacation memberships

Service Custom systems: referrals, training & CRM

Website puertovallartavacations.com.mx ↗

The challenge

A large resort, three missing pieces

Paradise Village handles bookings, memberships and groups with a large sales force in constant rotation. The challenge was not more advertising: it was closing operational gaps. Who brought in each prospect and how much they get paid, how to train and certify a new rep without slowing the team down, and how to stop information from living half in spreadsheets and half in Zoho. We built the three pieces so they work connected to each other.

✓Referrals with no clear owner or traceable commission
✓Training scattered across formats and hard to audit
✓Duplicate prospects between tools and Zoho
✓No single view of the pipeline by stage

The solution

What we built

Three in-house systems sharing the same prospect database: a referral comes in through a link, becomes a CRM opportunity, and the commission is released when the sale closes.

I want to start →

✓Referral program with a unique link and QR code per ambassador
✓Automatic attribution of each prospect to whoever referred them
✓Commission calculation by stage and twice-monthly payout cutoff
✓Ambassador dashboard with funnel, ranking and sales materials
✓LMS with modular courses, video, assessments and certificates
✓Mandatory certification paths before a rep hits the floor
✓Progress reporting by rep, location and team leader
✓CRM with stage-based pipeline, activities and deal value
✓Two-way Zoho CRM integration with no duplicate records
✓Lead capture from the website, WhatsApp and campaigns into one funnel

Our approach

Vacation packages sold directly

An all-inclusive resort loses margin with every OTA; a package landing page of its own wins it back.

Business model

Paradise Village Beach Resort & Spa in Nuevo Vallarta sells vacation packages: all inclusive, European plan, buffet breakfast, golf and spa. Revenue depends on occupancy and on the channel: direct sales leave more than bookings through online agencies.

Strengths we leveraged

Its strength is the established brand, the beach and the amenities (golf, marina, spa). The landing page presents current packages, the resort gallery and a direct path to booking without middlemen.

Competition & positioning

It competes with Expedia, Booking and the other Nuevo Vallarta all-inclusives. We positioned "all inclusive vacation package Puerto Vallarta" and "Paradise Village packages" with a dedicated vacations domain and English content for the North American market.

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The project