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Hospitality & vacation memberships

Paradise Village

Three custom platforms for a five-star resort in Nuevo Vallarta: a referral program with attribution and commissions, an LMS to train the sales force, and a CRM integrated with Zoho that keeps the entire pipeline in one place.

Paradise Village — Hospitality & vacation memberships
Client Paradise Village
Industry Hospitality & vacation memberships
Service Custom systems: referrals, training & CRM
The challenge

A large resort, three missing pieces

Paradise Village handles bookings, memberships and groups with a large sales force in constant rotation. The challenge was not more advertising: it was closing operational gaps. Who brought in each prospect and how much they get paid, how to train and certify a new rep without slowing the team down, and how to stop information from living half in spreadsheets and half in Zoho. We built the three pieces so they work connected to each other.

  • Referrals with no clear owner or traceable commission
  • Training scattered across formats and hard to audit
  • Duplicate prospects between tools and Zoho
  • No single view of the pipeline by stage
The solution

What we built

Three in-house systems sharing the same prospect database: a referral comes in through a link, becomes a CRM opportunity, and the commission is released when the sale closes.

  • Referral program with a unique link and QR code per ambassador
  • Automatic attribution of each prospect to whoever referred them
  • Commission calculation by stage and twice-monthly payout cutoff
  • Ambassador dashboard with funnel, ranking and sales materials
  • LMS with modular courses, video, assessments and certificates
  • Mandatory certification paths before a rep hits the floor
  • Progress reporting by rep, location and team leader
  • CRM with stage-based pipeline, activities and deal value
  • Two-way Zoho CRM integration with no duplicate records
  • Lead capture from the website, WhatsApp and campaigns into one funnel
The project

A look at the work

How we do it

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Jan Pérez