A website, digital marketing strategy and lead generation for Paradise Village Real Estate, the brokerage of the group with more than 35 years creating communities in Riviera Nayarit: more than 15 developments, more than a thousand properties sold and six offices, with direct contact to the sales team.
A brokerage born from the largest developer in the area has what others lack: a brand, inventory inside and around the resort, marina, golf, beach, and a track record of more than 35 years, more than 15 projects and more than a thousand properties sold. What it needs is a steady flow of qualified buyers from the US, Canada and Mexico for a sales team spread across six offices. The challenge was twofold: build a WordPress site that presented the developments, the properties and the Riviera Nayarit lifestyle with direct contact to sales, and at the same time design and run the digital marketing campaigns that brought real prospects to that team, with different messages for each market and each type of property.
A real estate site plus ongoing digital marketing: the showcase and the lead flow, worked as a single system.
A brokerage with a brand and inventory needs one thing: qualified buyers reaching the sales team.
Paradise Village Real Estate sells condos, houses and land inside and around the Paradise Village complex in Nuevo Vallarta and across Riviera Nayarit, with more than 35 years creating communities, more than 15 developments, more than a thousand properties sold and six offices. Revenue is the commission on high-ticket closings for buyers from the US, Canada and Mexico, with long decision cycles.
Its strength is the Paradise Village brand and access to inventory inside the resort: marina, golf, beach. The WordPress site presents that track record in figures, the developments, the properties, the "Want to sell?" option, the expert team and the Riviera Nayarit lifestyle with direct contact to sales, backed by a digital marketing strategy by market and lead generation campaigns.
It competes with Nuevo Vallarta brokerages and with international real estate portals. We positioned "Paradise Village real estate", "Nuevo Vallarta real estate" and "properties in Riviera Nayarit" in English and Spanish, and fed the six-office team with qualified prospects from campaigns segmented by country and property type.
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Real estate platforms with MLS, search and lead capture.
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