Your client compares your site to businesses in Scottsdale, Napa and Hawaii. Not to the shop next door.
Los Cabos has a problem almost no other Mexican market has: the visitor arrives on a direct flight from Los Angeles, Dallas or Denver, spends in dollars, and has already looked at three United States businesses in your category this week. When they open your site, the comparison is not the competitor in Cabo San Lucas, it is that standard. And that standard means specific things: your own photography instead of stock, pricing visible in dollars, English written by someone who speaks English, and a booking or contact process that does not ask them to wait until tomorrow. Average ticket here is high and the decision happens weeks or months ahead, so your website is not a last-minute brochure. It is the document they read while planning the trip, often with a partner beside them and your competitor open in another tab.
Online sales in Los Cabos are almost always advance sales: the March fishing charter is booked in January, the Christmas villa is booked in July, and the wedding package is signed a year out.
The year here is not flat. October through May brings most of the revenue, and inside that there are very specific peaks: the October fishing tournament, the holidays, spring break in March, and wedding season.
In Los Cabos content expires fast and with direct consequences. High season rates change, the menu goes up, restaurant hours shift in summer, the charter stops running certain months, and the spring break promotion stays…
Los Cabos websites share a pattern: lots of high resolution photography, almost always a drone video background on the homepage, long galleries and an embedded map.
Tourism sites in Los Cabos are frequent targets for a simple reason: they handle bookings, card data and international traffic. When one of these sites is compromised it rarely looks strange at first glance.
Hosting decisions in Los Cabos carry a variable a local business never faces: most of your traffic arrives from the United States and Canada.
We offer Web Design · Los Cabos, Baja California Sur for businesses across Los Cabos and its metro area, including Cabo San Lucas, San José del Cabo, El Médano, Corredor Turístico, Pedregal, Marina. We tailor every project to the local market so your brand connects with more customers in the city.
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Learn more →Strategy, ads and content to sell more.
Learn more →The range is wide because projects here usually include things others do not: two real languages, dollar pricing, integration with a booking engine or a villa management system, and an original photo shoot. We quote in phases so the first version ships fast and the rest follows without holding up high season.
It depends on who pays. If your customer is the American or Canadian visitor, English is the primary language and Spanish the secondary version, not the other way around. If you sell to residents and local companies, it flips. What matters is that the primary language is written natively rather than translated, because in this market machine translation is obvious and it costs credibility.
Yes, but you have to state clearly where you are and how long the drive takes. The two ends of the Corridor are a little over thirty kilometers apart and your visitor has no idea of that when booking. An honest location section with real drive times to the airport and to each area prevents cancellations and irritated reviews over something that was never your fault.
In this market, dollars, with the price shown in dollars from the start. Your American buyer does not want to do mental conversion or risk a foreign currency fee from their bank. You can settle in pesos operationally, but what appears on screen should be the final number that shows up on their statement.
Platform and component updates with prior testing, automatic off-server backups, uptime monitoring, security review, minor content fixes, and a report explaining what was done and what deserves attention. In this market we also verify that form emails are actually arriving, because it is the most common silent failure.
Maintenance looks after the technical health of the site: updates, backups, security, speed. Management looks after content: rates, copy, photos, promotions, hours. They can be bought separately, though seasonal businesses almost always want both because typical failures come half from one side and half from the other.
Not necessarily. It can stay if it is compressed properly, served in a modern format, shown behind a still image while it loads, and skipped on mobile where almost nobody appreciates it and everybody pays for it. The rule is that video must never block the rest of the page from appearing.
The technical cleanup usually resolves the same day or the next, depending on site size. What takes longer is the Google side: clearing the warning and getting spam pages deindexed can take from a few days to a couple of weeks, and that runs on their review timeline, not ours.
Yes. Migration runs in parallel: a working copy goes up on the new server, everything gets tested including forms and payment gateway, and only when it all responds properly does the pointing change. Done right, visitors notice nothing. What we do avoid is migrating during high season if it can wait.
Yes. We work with businesses in Los Cabos and the surrounding area —Cabo San Lucas, San José del Cabo, El Médano, Corredor Turístico, Pedregal— remotely and on-site when the project requires it.
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Your marketing agency in Los Cabos. We help you create websites that look amazing and drive more sales.