Audiovisual content for a Puerto Vallarta language school: video made so the bay's English-speaking community discovers its Spanish classes, shot on location at both campuses.
Puerto Vallarta is full of English speakers who want to learn Spanish, but nobody picks a school from a brochure — they pick it by the atmosphere. The challenge was showing what a class actually feels like: the method, the classroom, the teachers, the community, in short pieces built for social media and representing both campuses.
On-site filming and editing of ready-to-post pieces, with the school and its community front and center.
A language school competes with free apps; it wins by explaining why its method works.
American English Tree teaches English and Spanish in Puerto Vallarta to children from age 4, adults and companies, with its own "military method". Revenue is enrollments and monthly fees, with corporate training as the growth line.
Its strength is the method and a bilingual community with multicultural events. The site presents classes by audience, shows the companies that have trusted the school and uses the blog to explain the method and answer parents' searches.
It competes with language franchises and with Duolingo. We positioned "English classes in Puerto Vallarta" and "English classes for kids" with original articles, and "Spanish classes in Puerto Vallarta" for resident foreigners.
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