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Interior design

Interior Decore

A website for Interior Decore, the interior design studio of Sara Victoria in Puerto Vallarta: design, renovations, consulting and custom finishes for homes, villas and condos, with client testimonials from Cocos Village, Punta Mita and 8 Cascadas up front.

Interior Decore — Interior design
Client Interior Decore
Industry Interior design
Service Web design & development
The challenge

Let the clients speak

An interior designer is hired on trust: the client is going to open their home, their budget and their decisions to her for months. In Puerto Vallarta that client is often a foreign owner who just bought a condo or a villa and needs to furnish it from scratch, many times from a distance. Sara Victoria had what convinces most at that moment, real clients from Cocos Village, Punta Mita and 8 Cascadas willing to say by name that their home turned out elegant, comfortable and "made for them", and a portfolio of finished projects. The challenge was a bilingual site where those testimonials and the work made the sale before the first call, and that showed up when a newly arrived owner searches Google for someone to design their home.

  • ✓Owners of homes, villas and condos, many of them foreign and remote
  • ✓Personal, high-budget projects: few clients at a time
  • ✓Four clear services: interior design, renovations, consulting and custom finishes and millwork
  • ✓Residential and commercial, with testimonials that name the area and the experience
  • ✓Competition from design studios and from furniture stores that offer "design" as an extra
The solution

What we built

Testimonials first, services second and the portfolio as proof: a bilingual site that opens the conversation with a direct contact.

  • ✓Home page with three real client testimonials up front, with name and area (Cocos Village, Punta Mita, 8 Cascadas)
  • ✓Presentation of Sara Victoria and the studio: "an amazing interior design consultancy"
  • ✓Four services with their own section: interior design, renovations, consulting and custom finishes and millwork
  • ✓"Residential & commercial: unbelievable & cozy spaces, just made for you" section
  • ✓Portfolio of projects and renovations with gallery
  • ✓Bilingual menu (Home, About us, Projects, Renovations, Interior Design, Contact) and direct contact
  • ✓Title and description optimized for "interior design in Puerto Vallarta" and "interior designer Puerto Vallarta"
  • ✓Visual, responsive design where the photos of the spaces fill the screen
Our approach

Interior design that recommends itself

An interior designer is hired on trust; the site builds it with real clients before the first call.

01

Business model

Interior Decore, led by Sara Victoria, designs interiors for homes, villas and condos in Puerto Vallarta, with four services: interior design, renovations, consulting and custom finishes and millwork, for residential and commercial clients. It is a business of personal projects: few clients at a time, high budgets, many foreign owners furnishing from a distance and decisions made on referral.

02

Strengths we leveraged

Its strength is satisfied clients who speak by name and area, Cocos Village, Punta Mita, 8 Cascadas, about attention to detail and spaces that reflect the people who live in them. The bilingual site puts them up front, presents Sara and the four services, shows the portfolio of projects and renovations and opens the conversation with a direct contact.

03

Competition & positioning

It competes with design studios and with furniture stores that offer "design" as an extra of the sale. We positioned "interior design in Puerto Vallarta" and "interior designer Puerto Vallarta" for the newly arrived owner who searches Google for someone to sort out the house, in the language they search in.

Need something like what we built for Interior Decore? See our web design in Puerto Vallarta.See the service →
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