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Editorial media

Zona Docs

A WordPress editorial platform for Zona Docs, an investigative journalism outlet with nine years in Jalisco: a home page by sections, long-form reports, radio and audiovisual content, articles readable on mobile and a newsroom that publishes on its own every day.

Zona Docs — Editorial media
Client Zona Docs
Industry Editorial media
Service Web design & development (WordPress)
Website zonadocs.mx ↗
The challenge

Journalism that gets read and shared

An independent outlet lives on its articles loading fast, reading well on a phone and getting shared. Zona Docs publishes every day, long-form reports on human rights, disappearances, feminist resistance, territory defense, migration, science, culture and the environment, produces radio and video, receives donations and belongs to alliances with other independent media. All of that needed a home that could handle the volume, organize dozens of sections without losing the reader and give the newsroom the tools to publish without depending on a developer. The challenge was a solid WordPress editorial platform, with the technical base of editorial SEO solved (article structured data, speed, categories and tags) and a home page that showed the depth of the work without becoming a wall of headlines.

  • ✓A Jalisco and national audience arriving from social media and from Google
  • ✓More than fifteen sections: reports, news, opinion, radio, audiovisual, photo and special topics
  • ✓Daily publishing by the newsroom itself, with no technical middlemen
  • ✓Donations and alliances with other outlets as part of the model
  • ✓Competition for attention with national media and with social networks themselves
The solution

What we built

An editorial platform the newsroom runs on its own: sections, articles, radio, video and donations on a fast WordPress.

  • ✓WordPress site with a home page by sections and "must-read" and latest-news blocks
  • ✓Section architecture: reports, news, opinion, ZonaDocs Radio, audiovisual, photo and topics (Covid-19, feminist resistance, until we find them, territory defense, migration, environment)
  • ✓Article template readable on mobile, with reading typography and embedded multimedia
  • ✓Categories and tags to organize the investigation and link related coverage
  • ✓Article structured data, titles and descriptions for editorial SEO
  • ✓Speed optimization for an image-heavy home page
  • ✓"Who we are", authors, donate and media-alliance pages
  • ✓Newsroom training to publish, tag and schedule without depending on anyone
Our approach

Independent journalism that needs to load fast

An outlet lives on its articles being read and shared; the platform has to keep up with the newsroom.

01

Business model

Zona Docs is an investigative journalism outlet with nine years in Jalisco: human rights, disappearances, feminist resistance, territory defense, migration, science, culture and the environment, plus radio and audiovisual content. Its model is editorial: audience, donations and alliances with other independent outlets, with the site as the central platform for daily publishing.

02

Strengths we leveraged

Its strength is rigorous content and consistency. We built the site on WordPress with a home page by sections, more than fifteen sections and topics organized without losing the reader, articles readable on mobile with embedded multimedia, categories and tags to link coverage, and training so the newsroom publishes, tags and schedules without depending on anyone.

03

Competition & positioning

It competes for attention with national media and with social networks themselves. We took care of the technical base of editorial SEO, article structured data, titles, descriptions and load speed, so every report gets its chance on Google and Discover, and sharing it from a phone is immediate.

Need something like what we built for Zona Docs? See our web design in Puerto Vallarta.See the service →
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