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Residential Lots

Villas del Pirulí

Marketing and content for a lot development in Puerto Vallarta with a lake, clubhouse and in-house financing: campaigns, construction-progress video and lead automation.

Villas del Pirulí — Residential Lots
Client Villas del Pirulí
Industry Residential Lots
Service Real estate marketing, video & automation
The challenge

A lot doesn't sell on a blueprint

Villas del Pirulí offers lots from 160 m² with immediate title transfer, underground utilities, controlled access and amenities delivered in phases. In a development like this the obstacle isn't price — it's trust. Buyers want to see real construction progress before they sign.

  • In-house financing: the plan has to be explained
  • Amenities delivered in phases, not all at once
  • Construction moves, and the content has to move with it
  • Local buyers building equity, not speculating
The solution

What we do

Visible proof that the development is moving, month after month, distributed where local buyers already are.

  • Social advertising campaigns focused on in-house financing
  • Recurring filming of construction progress
  • Aerial footage of the lots, the lake and the clubhouse
  • Amenity and walkthrough video of the development
  • AI-generated content for ads
  • Automated lead handling and follow-up
Our approach

Titled lots and a blog that sells

Buying a lot is a long decision; the site walks alongside it with content, not just a form.

01

Business model

Villas del Pirulí sells residential lots from 160 m² in Puerto Vallarta with underground utilities, clubhouse, pool, lake and direct 48-month financing. It is a lot-placement business where construction progress and immediate title deeds are the trust factors.

02

Strengths we leveraged

Its strengths are tangible: immediate title, paved streets, 24/7 security and amenities that are built, not promised. We migrated the site from WordPress to fast static HTML, with a construction-progress section and a blog explaining how to buy a lot.

03

Competition & positioning

It competes with subdivisions on the outskirts of Vallarta advertising on Facebook. We positioned "lots for sale in Puerto Vallarta" with evergreen content, links from Grupo SVR and the real estate network in our portfolio, and a contact form delivered by SMTP so it never lands in spam.

Need something like what we built for Villas del Pirulí? See our websites for real estate and developments in Puerto Vallarta.See the service →
The project

A look at the work

How we do it

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Jan Pérez