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Boutique Apartments & Vacation Rentals

Mamica

A direct-booking site for three boutique apartment properties on the Riviera Nayarit — Bucerias, La Cruz de Huanacaxtle and San Pancho: one page per unit, a side-by-side comparison table and a direct availability request, with no platform commission.

Mamica — Boutique Apartments & Vacation Rentals
Client Mamica
Industry Boutique Apartments & Vacation Rentals
Service Web design & development with a unit catalogue
The challenge

Three towns, three properties, one site

The three houses sit in different towns, with different characters and units that look nothing alike — from a studio for two to a two-bedroom apartment with its own living room. Rental platforms flatten all of that into isolated listings and take a cut. The challenge was to give them a home of their own where guests can tell the towns apart, compare real units and ask for dates directly.

  • ✓Three properties in three towns, each with its own character and logistics
  • ✓Seventeen units that differ in beds, bathrooms, floor and outdoor space
  • ✓Rates quoted by dates and length of stay, not a fixed price list
  • ✓A mixed audience: couples, families and groups renting a whole property
The solution

What we built

An editorial site in ivory and matcha green, with clean URLs, a unit catalogue and a home-grown cookie consent layer.

  • ✓A hero search for property, dates and guests that leads straight into the availability request
  • ✓One page per property — Bucerias, La Cruz de Huanacaxtle and San Pancho — covering the setting, amenities and how to get there
  • ✓One page per unit with a gallery, a room-by-room layout, icon-led amenities and its availability status
  • ✓A comparison table of all seventeen units: bedrooms, beds, bathrooms, outdoor space, floor and air conditioning
  • ✓A whole-property rental section for weddings, retreats and family gatherings, with each house capacity
  • ✓Pages for experiences, kitchen and cocktails, yoga and wellbeing, plus a Riviera Nayarit guide
  • ✓A PHP architecture with includes: header, menu and footer in one place, and per-page metadata in a central map
  • ✓Clean extension-less URLs with permanent 301 redirects from the previous addresses
  • ✓A custom cookie consent banner and preferences panel, with a full cookie inventory page
  • ✓Self-hosted brand typography, vector icons in a single sprite and a validated XML sitemap
Our approach

Direct bookings across three towns

A boutique hotel spread across Bucerías, La Cruz and San Pancho needs to sell the whole, not four loose listings.

01

Business model

Mamica runs four boutique apartment properties in Riviera Nayarit. The business lives on occupancy and on what is left after platform commissions, so every booking that arrives directly is worth more than one that arrives through a middleman.

02

Strengths we leveraged

What the platforms cannot show is the brand: designer spaces, local cooking, a pool and the beach a few steps away, with a named unit in every town. The site groups the four properties under one identity and presents each unit with its own personality.

03

Competition & positioning

It competes against Airbnb, Booking and the hotels in each town. We worked the positioning around "apartments in Bucerías / La Cruz / San Pancho", with clean URLs, a page per property and per unit, and direct WhatsApp contact to turn that search into a commission-free booking.

Need something like what we built for Mamica? See our web design for hotels and villas in Puerto Vallarta. It pairs well with digital marketing for hotels and villas.See the service →
The project

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