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Financial Services · SOFOM E.N.R.

KAE Patrimonio

An institutional site for a Puerto Vallarta SOFOM E.N.R. offering personal, payroll and business credit: all four products with their costs, rates and CAT published in full, plus the specialised complaints unit and the Financial Entities Bureau on display, as the law requires.

KAE Patrimonio — Financial Services · SOFOM E.N.R.
Client KAE Patrimonio
Industry Financial Services · SOFOM E.N.R.
Service Web design & development with regulatory compliance
Website kae.com.mx ↗
The challenge

An industry where trust is earned in large print

Anyone shopping for a loan arrives already suspicious of the fine print. A SOFOM cannot fix that with promises: the law requires it to publish fees, rates, CAT, its specialised complaints unit and the Financial Entities Bureau, and to keep all of it consistent with what is filed with CONDUSEF. The challenge was turning that legal requirement into the sales argument instead of hiding it in a footer.

  • Transparency obligations the site has to meet to the letter
  • Four credit products with different costs, contract numbers and CAT figures
  • A visitor who compares options and distrusts by default
  • Information with an expiry date: CAT carries a calculation date and a validity period
The solution

What we built

A dark corporate site in blue and green, with the regulatory information as the backbone of the journey.

  • A hero carrying the full legal name, the fixed rate stated up front and the average CAT in plain sight
  • A persistent top bar with email, phone and direct links to the Financial Entities Bureau and CONDUSEF
  • An institutional section built on the three brand pillars: transparency, solidity and closeness
  • A catalogue of all four products — personal, with a joint obligor, payroll and simple business credit — each with its registered contract number
  • A documentation-requirements section per credit type, so prospects arrive at the branch prepared
  • A costs, rates and fees module with per-product tabs: CAT, origination fee, ordinary and late-payment rates, calculation basis and frequency
  • The CAT calculation date and validity period stated inside the table itself, so the figures never go stale unnoticed
  • A specialised complaints unit page compliant with article 50 Bis, listing hours, channels, address and response times
  • A Financial Entities Bureau block compliant with article 8 Bis, explaining what the tool is for
  • An advisory request form on a responsive, lightweight build that loads fast on mobile
The project

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