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Tattoo Studio

Purpura Tatuajes

A migration from WordPress to a custom site for a tattoo studio in downtown Puerto Vallarta: portfolio by artist, styles and booking requests — without losing the SEO already earned.

Purpura Tatuajes — Tattoo Studio
Client Purpura Tatuajes
Industry Tattoo Studio
Service Website migration & redesign
The challenge

A tattoo is chosen by the artist

Nobody picks a studio: they pick a person and a style. Púrpura works blackwork, black & grey, traditional, neo-traditional and handpoke with artists from several countries. Each style and artist needed its own space — and the migration couldn't cost the ranking the site already had.

  • ✓The decision is made by artist and by style
  • ✓Rotating guest artists that need presenting
  • ✓Local clients and tourists getting inked on their trip
  • ✓Migration without losing the previous site's SEO
The solution

What we built

Traditional-flash aesthetics on a custom, fast base with no WordPress behind it.

  • ✓Migration from WordPress to custom PHP, keeping the URLs
  • ✓Portfolio per artist with their style and work
  • ✓Sections per style: blackwork, black & grey, traditional, handpoke
  • ✓"Tell us your idea" form to quote the design
  • ✓Studio blog with aftercare and style content
  • ✓Bilingual Spanish / English site
Our approach

A studio that lives on its artists

The client chooses by style and by artist; the site was organized around those two decisions.

01

Business model

Púrpura Tatuajes is a studio in downtown Puerto Vallarta founded by Bola Valles, with resident and guest artists from around the world: blackwork, black & grey, traditional, neo-traditional and handpoke. Revenue is per session, from tourists and locals.

02

Strengths we leveraged

Its strength is the community of artists and the rotation of guests that keeps the studio current. We migrated the site from WordPress to faster custom PHP, with a portfolio by style and direct contact to quote an idea.

03

Competition & positioning

It competes with studios that only post on Instagram. We positioned "tattoo studio in Puerto Vallarta" in both languages with bilingual content, supporting articles across our network and an indexable structure Instagram does not offer.

Need something like what we built for Purpura Tatuajes? See our web design in Puerto Vallarta. It pairs well with SEO agency in Puerto Vallarta.See the service →
The project

A look at the work

How we do it

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