A migration from WordPress to a custom site for a tattoo studio in downtown Puerto Vallarta: portfolio by artist, styles and booking requests — without losing the SEO already earned.
Nobody picks a studio: they pick a person and a style. Púrpura works blackwork, black & grey, traditional, neo-traditional and handpoke with artists from several countries. Each style and artist needed its own space — and the migration couldn't cost the ranking the site already had.
Traditional-flash aesthetics on a custom, fast base with no WordPress behind it.
The client chooses by style and by artist; the site was organized around those two decisions.
Púrpura Tatuajes is a studio in downtown Puerto Vallarta founded by Bola Valles, with resident and guest artists from around the world: blackwork, black & grey, traditional, neo-traditional and handpoke. Revenue is per session, from tourists and locals.
Its strength is the community of artists and the rotation of guests that keeps the studio current. We migrated the site from WordPress to faster custom PHP, with a portfolio by style and direct contact to quote an idea.
It competes with studios that only post on Instagram. We positioned "tattoo studio in Puerto Vallarta" in both languages with bilingual content, supporting articles across our network and an indexable structure Instagram does not offer.
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