A website for On The Fringe Hair Design, a Vancouver salon specializing in hair colour on Main Street: real client testimonials, an integrated Instagram gallery and booking as the main action, positioned for "hair colour Main Street Vancouver".
A colour salon is not chosen for its list of services: it is chosen for the results people see on Instagram and for what clients who already sat in the chair say about it. On The Fringe had both, a feed full of real work and Facebook reviews that mention stylists by name, but they lived outside its own website. The challenge was a clean, fast page that put that proof up front, explained the salon proposition (high-quality service at a reasonable price, in a comfortable, energetic atmosphere) and led straight to booking, in a neighborhood with dozens of salons within a few blocks.
Social proof, a live gallery and booking: a short site that does what a client expects before scheduling.
A colour salon lives on the returning client, and the new client arrives through what she sees and reads.
On The Fringe Hair Design is a Vancouver salon specializing in hair colour on Main Street, with high-end cuts, colour design and image for special events, and a clear proposition: high-quality service at a reasonable price in a comfortable, energetic atmosphere. The business runs on recurring appointments: every colour client comes back every few weeks, and every new client is worth many visits.
Its strength is the visible result and what clients say, naming their stylists on Facebook and talking about the vibe. We built a clean site that puts those testimonials up front, integrates Instagram as a live gallery that updates itself with the salon work and leaves booking as the main action in every section.
It competes with dozens of salons on Main Street and across Vancouver. We positioned "hair colour Main Street Vancouver" and "hair colour stylist Vancouver", the specific search of someone who wants colour, not a generic salon, with title, description and content aligned to that intent.
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