A website for Octosync, a cloud system for property and condominium management: payments, statements, owner portal, maintenance and FlexMLS.
A condo manager does not search "PropTech": they search how to stop collecting fees by hand. The challenge was a landing page opening with that pain, presenting each module as the answer and leading to a demo request, with custom-written copy.
Nobody searches "PropTech software": they search how to stop collecting maintenance fees by hand.
Octosync is a cloud system for property and condominium management: recurring payments, statements, owner portal, maintenance, staff and a FlexMLS connection. The business is a monthly subscription per property, with a demo as the entry point.
Its strength is covering three pillars in one platform (management, rentals and real estate) where competitors serve one. The site opens with the problem ("managing by hand is chaos") and presents each module as the answer, with custom-written copy.
It competes with national and international condo software. We positioned "property and condominium management system" with blog content per use case and a landing page built to request a demo, not to read a feature list.
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