The spa that already has the reviews

Metamorfosis came with something almost no spa in the city has: nearly thirty years in the same "little sanctuary", a family story of healers passed from grandmother to mother to nieces and nephews, and years of excellent reviews from real guests on Tripadvisor and Yelp who have chosen it #1 with excellence awards. The problem was that all of that reputation lived outside its own site, and the tourist who wants a massage that same afternoon, almost always English-speaking, almost always from a phone, could not find it where it matters. The challenge was to bring that proof to the center of the journey, organize a wide service menu into four clear families and turn the visit into a WhatsApp booking without friction, with a calm site that breathed like the place.

✓English-speaking tourists booking a same-day massage from the hotel
✓A strong Tripadvisor and Yelp reputation that lived outside the site
✓A family story since 1996 as the differentiator against hotel spas
✓A wide menu: massages and treatments, facials for women and men, mani and pedi
✓Competition from hotel spas and hundreds of massage ads across the city

The solution

What we built

A calm site that breathes, with a clear menu, the family story and the reputation visible from the first screen.

I want to start →

✓"Day Spa in Puerto Vallarta, since 1996" home page with the promise of "the best massage spa in Puerto Vallarta"
✓Service menu in four families: massages and treatments, mani and pedi for women, facials for women and men, mani and pedi for men, each with its own page
✓Family story section: Angie López, the tradition of healers and the sanctuary since 1996
✓Tripadvisor and Yelp social proof (#1 spa, excellence awards) at the front of the journey
✓WhatsApp chat with the spa assistant to book the same day
✓Gallery of facilities and atmosphere
✓Title and description for "best massage spa in Puerto Vallarta" and "day spa in Puerto Vallarta"
✓English-language, light, responsive site for the visitor booking from a phone

Our approach

A family spa with a Tripadvisor reputation

The reviews already existed; the job was bringing them to the site and turning them into bookings.

01

Business model

Metamorfosis Day Spa, by Angie López and family, offers massages and treatments, facials for women and men and manicure and pedicure in Puerto Vallarta since 1996, to tourists and residents. It is an appointment-based service business, mostly same-day, where online reputation decides most bookings and the English-speaking guest searches from the hotel.

02

Strengths we leveraged

Its strength is being among the top-rated spas on Tripadvisor and Yelp, chosen #1 with excellence awards, and a family story of healers passed down for three generations. The English-language site presents that social proof on the first screen, organizes the menu into four families with their own page, tells the story of the sanctuary since 1996 and opens a WhatsApp chat with the spa assistant to book the same day.

03

Competition & positioning

It competes with hotel spas and with hundreds of massage ads across the city. We positioned "best massage spa in Puerto Vallarta" and "day spa in Puerto Vallarta" with a clean structure and content per service, so the reputation it already had on Tripadvisor becomes the first Google result the tourist sees.

Need something like what we built for Metamorphosis Day Spa? See our websites for spas and beauty salons.See the service →

The project