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Residential Lots

Los Robles Residencial

Marketing and content for 138 serviced lots in Bucerías, Riviera Nayarit from $873,000 MXN: campaigns, video and automation to sell out a single phase.

Los Robles Residencial — Residential Lots
Client Los Robles Residencial
Industry Residential Lots
Service Real estate marketing, video & automation
The challenge

One phase, 138 lots

Los Robles Residencial — a Lixxus Capital development — launched with 138 serviced lots 12 minutes from Bucerías beach, a clubhouse and four-year financing. Selling out a full phase doesn't happen in bursts of ads: it takes a steady flow of qualified leads.

  • A single phase: inventory is finite and visible
  • Accessible entry with financing up to 4 years
  • Bucerías, a fast-growing area of Riviera Nayarit
  • Buyers compare against other developments in the same area
The solution

What we do

Continuous lead generation plus a landing page where buyers pick a lot and run the numbers on their own.

  • Social advertising campaigns for continuous lead generation
  • Video production of the development and the Bucerías area
  • Aerial footage of the land and infrastructure progress
  • AI-generated content for ad variations
  • Landing page with lot selector and financing calculator
  • Automated lead handling and follow-up
Our approach

Entry price as the headline

In Bucerías an affordable lot is the news; we put it in the title, the meta and the H1.

01

Business model

Los Robles Residencial is a Lixxus Capital development with 138 serviced lots 12 minutes from the beach in Bucerías, from $873,000 MXN with financing up to 4 years. The business is pre-sale with a low down payment for people who will build later.

02

Strengths we leveraged

Its strength is the accessible entry in a fast-growing area, with a clubhouse and pool. The site shows the master plan to pick a lot, real aerial views of the land, a financing calculator and a visit scheduler, all in a lightweight one-pager.

03

Competition & positioning

It competes with lots in Bucerías and Nuevo Vallarta advertised on portals and social media. We positioned "lots for sale in Bucerías" with the price in the title, structured data and cross-links with Lixxus Capital and the real estate network in our portfolio.

Need something like what we built for Los Robles Residencial? See our websites for real estate and developments in Puerto Vallarta. It pairs well with Google Ads and Meta Ads campaigns in Puerto Vallarta.See the service →
The project

A look at the work

How we do it

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Jan Pérez