Real estate marketing for an investment firm in Puerto Vallarta and Riviera Nayarit: campaigns, video and automation to place the condos and lots across its development portfolio.
Lixxus Capital doesn't talk to people looking for a place to live — it talks to people looking for a place to put their money. Hacienda Aldama, Los Robles Residencial, Torre Milán 22, Torre Iturbide, Porto 15 and Cabaña Mountain all share one portfolio. The challenge was communicating returns and credibility, and giving each development its own campaign without cannibalizing the rest.
One strategy per development, with the investment firm visible as the backing in every piece.
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