Real estate marketing for an investment firm in Puerto Vallarta and Riviera Nayarit: campaigns, video and automation to place the condos and lots across its development portfolio.
Lixxus Capital doesn't talk to people looking for a place to live — it talks to people looking for a place to put their money. Hacienda Aldama, Los Robles Residencial, Torre Milán 22, Torre Iturbide, Porto 15 and Cabaña Mountain all share one portfolio. The challenge was communicating returns and credibility, and giving each development its own campaign without cannibalizing the rest.
One strategy per development, with the investment firm visible as the backing in every piece.
A developer that also structures investment needs to speak to the investor and the buyer with the same clarity.
Lixxus Capital originates, structures, develops and sells real estate projects in Puerto Vallarta and Banderas Bay (Hacienda Aldama, Los Robles Residencial, Porto 15, Torre Iturbide). It has three audiences: capital investors, property buyers and landowners contributing a lot.
Its strength is coordinating the whole cycle (financial, legal and operational) with delivered projects to prove it. We restructured the home into 15 sections and a 6-item menu separating those three paths, with a page per project and per tower.
It competes with funds and developers that show up with renders only. We positioned "real estate investment in Puerto Vallarta" with content explaining schemes and process, clean URLs and cross-links with every development in the group.
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