A website for a Puerto Vallarta software development studio: a dark, neon-accented identity and a catalogue of custom systems — CRM, booking engines, point of sale, AI automation — explained in the language of the business, not the developer.
A software studio competes against firms that speak in acronyms. The challenge was for a hotelier, a bakery or a transport company to understand on the first screen what can be built for them and what it is for. The solution was to organise the site around the business PROBLEM rather than the technology, and give it a visual identity as current as what it sells.
A site that sells custom systems without reading like a technical manual.
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