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Real Estate

Inmuebles Vallarta

Google positioning for a real estate agency in Puerto Vallarta and Riviera Nayarit: a page for every zone and every type of search, indexable property listings, and a blog that reaches buyers before they even start house hunting.

Inmuebles Vallarta — Real Estate
Client Inmuebles Vallarta
Industry Real Estate
Service Real estate SEO & search positioning
The challenge

Showing up when they search

In real estate nobody searches for an agency: they search for "homes for sale in Puerto Vallarta", "condos in Nuevo Vallarta" or "Marina Vallarta apartments". The challenge was winning those searches — in Spanish and English — and making sure every visit landed on a page built for that intent, not on the homepage.

  • ✓High purchase-intent searches, not brand searches
  • ✓The whole bay: Puerto Vallarta, Riviera Nayarit and their zones
  • ✓Local and foreign buyers on the same website
  • ✓A constantly changing catalog that has to stay indexed
The solution

What we worked on

A full SEO architecture on WordPress: one page for every search that matters, and the content to back it up.

  • ✓Zone landing pages: Marina Vallarta, Hotel Zone, Fluvial, Versalles, Nuevo Nayarit, Bucerías, Cruz de Huanacaxtle, Punta de Mita and Banderas Bay
  • ✓Search-intent pages: homes for sale, rentals and properties by type
  • ✓Optimized property listings and pre-construction development landings (Thompson, LUMA, Kirah, Residences by MIO)
  • ✓Real estate blog with 60+ articles: buying guides, mortgage financing, tax topics and destination content
  • ✓Bilingual Spanish / English site for foreign buyers
  • ✓Technical SEO: titles and meta descriptions, heading hierarchy, canonicals and structured data
  • ✓XML sitemaps per content type and a clean robots.txt for Google crawling
  • ✓Advanced search and indexable taxonomies by city, zone, type and sale/rental
Our approach

Luxury searched by area

The luxury buyer does not search "house": they search Nuevo Vallarta, Marina or Conchas Chinas. The site is organized that way.

01

Business model

Inmuebles Vallarta sells high-value condos, houses and land in Puerto Vallarta and Riviera Nayarit, including developments like Villa Magna and Luma in Nuevo Vallarta. Revenue is the closing commission on high-ticket properties.

02

Strengths we leveraged

Its strength is the curation of exclusive areas and specific developments. The site starts by area and by development, with featured properties and a premium tone matching the wealth being moved.

03

Competition & positioning

It competes with MLS-backed brokerages and portals. We positioned "luxury properties in Puerto Vallarta" and "real estate in Nuevo Vallarta" with per-area pages, original text and links from the real estate network in our portfolio.

Need something like what we built for Inmuebles Vallarta? See our websites for real estate and developments in Puerto Vallarta. It pairs well with SEO agency in Puerto Vallarta.See the service →
How we do it

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