Selling a service nobody wants to need

Mexico's anti-laundering law classifies twenty very different lines of business as Vulnerable Activities — from selling a property or a car to receiving donations, issuing prepaid cards, lending money outside the banking system, armouring vehicles or dealing in virtual assets — and imposes the same duties on all of them before the tax authority and the financial intelligence unit: identify the client, build a file, submit reports. The catch is that most of those businesses do not know the law applies to them, and the technical vocabulary scares people off before it explains anything. The challenge was to speak to such different audiences with a single site, translate the law into business language, make the real risk visible, and keep first contact one click away.

✓A dry legal subject that has to be explained without jargon or lecturing
✓Twenty different sectors sharing one problem: prospects who do not yet know the obligation applies to them
✓An independent consultant holding two certifications (banking regulator and financial intelligence unit): trust rests on the person, not on a corporate brand
✓A single conversion goal: booking a diagnostic call

The solution

What we built

A single-page journey in midnight blue and cyan that runs from "does this apply to me?" to "book a call".

I want to start →

✓A hero stating the promise in one line — clear compliance, solid processes, risks under control — with the consultant introducing himself in the first person and his two certifications: banking regulator (CNBV) for the financial system and financial intelligence unit (UIF) for Vulnerable Activities
✓A visual card of a live AML/CFT system: client identification, single client file, report to the financial intelligence unit and transaction risk level
✓A "why it matters for your business" section defining AML/CFT, Vulnerable Activity and the legal duties in business language, not legalese
✓An interactive "do you carry out any of these activities?" catalogue covering the twenty sectors the law deems vulnerable — real estate and development, leasing, vehicles, professional services, metals and jewellery, artwork, foreign trade, gaming and raffles, prepaid, service and rewards cards, loans and credit, armouring, cash-in-transit, virtual assets, donations, traveller's cheques and notarial services — each with its own icon and a summarised legal definition so any business recognises itself in seconds
✓A risk block covering the four real consequences of non-compliance: financial penalties, legal exposure during inspections, loss of trust and halted operations
✓Nine numbered services spanning the full cycle: diagnosis and tax-authority registration, know-your-client, beneficial owner and risk profiles, client files, regulatory reports, risk-based approach and policy manual, training, automated monitoring and audit readiness
✓A dedicated real estate section — developers, brokerages, brokers, agents and property managers — that pairs the consulting with a software tool to manage files and reports
✓A coverage section: in-person service in Puerto Vallarta, Bahía de Banderas, Riviera Nayarit and Guadalajara, plus remote consulting anywhere in Mexico
✓A four-stage work process, a direct-answer block for search engines and AI assistants, an FAQ and an AML blog with posts on obligations, reports and beneficial ownership
✓A marquee of regulatory references and one call to action repeated throughout the journey: book a consultation
✓A static, dark, responsive build with sticky anchor navigation and fast mobile loading

Our approach

A regulated niche, explained in one answer

Anti-money-laundering consulting sells when the client understands their activity is "vulnerable" and what happens if they do not comply.

01

Business model

Heriberto Zamora advises real estate agencies, developers, landlords, jewelers and other regulated "vulnerable activities" in Puerto Vallarta on compliance with Mexico's tax authority and financial intelligence unit. It is a trust-and-referral business: few clients, long relationships, fees per assessment and implementation.

02

Strengths we leveraged

His strength is local specialization: he understands the bay's real estate market, which is exactly where most AML obligations are generated. The site speaks the language of those industries, lists every activity he serves and answers "why does this apply to me?" before selling anything.

03

Competition & positioning

The big AML firms sit in Mexico City and Guadalajara and rank for national terms. We bet on "AML consultant in Puerto Vallarta", quotable blocks for AI-powered search and supporting articles linked from the legal sites in our portfolio.

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The project