AML / KYC Compliance Consulting

Heriberto Zamora · Consultoría PLD

A personal-brand site for an anti-money-laundering consultant working exclusively with the real estate industry: it explains a law nobody wants to read, shows what ignoring it costs, and turns compliance into a booked call.

Visit live site ↗ I want one like this

Client Heriberto Zamora · Consultoría PLD

Industry AML / KYC Compliance Consulting

Service Web design & development for a personal brand

Website consultingpld.com ↗

The challenge

Selling a service nobody wants to need

Buying, selling and developing real estate is classified by Mexican law as a vulnerable activity, with obligations before the tax authority and the financial intelligence unit. The catch is that almost nobody in the industry knows what that means, and the technical vocabulary scares people off before it explains anything. The challenge was to translate the law into business language, make the real risk visible, and keep first contact one click away.

✓A dry legal subject that has to be explained without jargon or lecturing
✓A prospect who does not yet know the obligation applies to them
✓An independent consultant: trust rests on the person, not on a corporate brand
✓A single conversion goal: booking a diagnostic call

The solution

What we built

A single-page journey in midnight blue and cyan that runs from "I do not know what this is" to "book a call".

I want to start →

✓A hero stating the promise in one line — shield your real estate operation against money laundering — with the consultant introducing himself in the first person
✓A visual compliance-file card in green: client identification, single client file, report to the financial intelligence unit and transaction risk level
✓An "explained simply" section defining AML, KYC and vulnerable activity in business language, not legalese
✓A risk block covering the four real consequences: fines, personal liability for directors, reputational damage and halted operations
✓Six numbered services: diagnosis, registration with the tax and financial intelligence authorities, manual and policies, KYC processes and client files, regulatory reports and team training
✓A "who it is for" section listing the real estate profiles the law reaches
✓A step-by-step process so prospects know what happens after the call
✓A marquee of regulatory references that anchors the site authority
✓One call to action repeated throughout the journey: book a consultation
✓A static, dark, responsive build with sticky anchor navigation and fast mobile loading