Marketing and content for a 28-unit condo building in El Pitillal, Puerto Vallarta: campaigns, video and automation to fill the pre-sale starting at $1.9M MXN.
Hacienda Aldama is 28 condos in El Pitillal: five floors, three layouts — Nogal, Olivo and Parota — and eight amenities. Selling vertical off plan means selling something you can't walk through yet: buyers had to understand the product, the monthly payment and the neighborhood before ever setting foot in the model unit.
Content that makes a construction site tangible, and a landing page that answers the payment question in the same scroll.
A small development does not need a portal: it needs the person searching for an apartment in El Pitillal to find price, floor plan and financing.
Hacienda Aldama is a 28-unit building in El Pitillal, Puerto Vallarta, with three floor plans and a published entry price. The business is pre-sales: every visit to the model unit counts, and financing is the argument that closes.
A clear price from $2.28M MXN, eight amenities, five floors and a model unit you can visit. We put all of that up top, with a unit selector, an investment calculator and a CTA to book the visit, in a fast bilingual one-pager.
It competes with dozens of bay developments advertising on real estate portals. We positioned "apartments in El Pitillal" and "condos in Puerto Vallarta from X million" with a site of its own, structured data and links from the developer (Lixxus Capital) and the builder (IDIPE).
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