Real estate marketing for a Puerto Vallarta developer and construction company that subdivides, builds and sells: social campaigns, video production and follow-up automation for its two in-house developments.
Grupo SVR doesn't sell one product: it subdivides land, builds, rents machinery and markets its own developments — Villas del Pirulí in Vallarta and Ixtli Litibú in Riviera Nayarit. The challenge was driving demand for each development without diluting the company behind them, and making sure no lead went unanswered.
A demand engine per development: content produced on site, campaigns that distribute it and automation that handles what comes in.
Grupo SVR does not only sell lots: it sells the whole chain, and that is what the site had to explain.
Grupo SVR develops and sells residential subdivisions in Puerto Vallarta and Riviera Nayarit (Villas del Pirulí, Ixtli Litibú) and also offers subdivision, construction, heavy machinery and architectural design to third parties. Two revenue lines: lot sales and construction services.
Its strength is controlling the whole process, from the machinery to the title deed. We structured the site into two clear paths (featured developments for the buyer, services for the builder or investor) with its own blog to sustain rankings.
It competes with developers that only show renders. We positioned "developer and construction company in Puerto Vallarta" with a page per service and linked the corporate site with each development's landing page so authority flows both ways.
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