A website and local SEO improvement for Fredy's Tucán, the classic breakfast restaurant of Puerto Vallarta with locations in Zona Romántica, Fluvial Vallarta and Nuevo Nayarit: menu, a page per location with map and hours, an event hall and ordering from its app.
Fredy's Tucán already has a line at the door and a motto all of Vallarta knows: "With pleasure, my house is your house". The challenge was not selling breakfast; it was showing up first when the tourist, from the hotel at eight in the morning, searches "where to have breakfast in Puerto Vallarta", and taking them to the right location, Zona Romántica, Fluvial or Nuevo Nayarit, with the menu, the hours and the map one tap away. Three locations mean three different searches and three Google profiles that must match the site. On top of that were two lines almost nobody knew about: the event hall and the app to order and enjoy at home. The challenge was a light site that solved all of that and reinforced the local SEO the name already had.
Menu, locations and local SEO on a light site: what the tourist needs to arrive and what Google needs to show it first.
When there is already a line at the door, the job is to show up first and send the tourist to the right location.
Fredy's Tucán is the classic breakfast and brunch restaurant of Puerto Vallarta, with locations in Zona Romántica, Fluvial Vallarta and Nuevo Nayarit, an event hall and app ordering. The business is high volume and low ticket: every morning the covers count, and the tourist decides from the hotel, at eight in the morning and from a phone, where to have breakfast.
Its strength is the reputation as a city classic and the "With pleasure, my house is your house" atmosphere. The site presents the menu by category, a page per location with map, hours and phone, the events section and the link to the app to order and enjoy at home, in a light structure that loads fast on the hotel network.
It competes with hundreds of cafés and with hotel breakfasts. We improved local SEO: titles and headings per location, name, address and phone consistency with the three Google Maps profiles and a description aimed at "best breakfast restaurants in Puerto Vallarta and Nuevo Vallarta", the search the tourist makes before leaving the hotel.
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