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Specialty pharmacy

Farmacias del Pacífico

An online store and SEO for Farmacias del Pacífico, a specialty pharmacy with express shipping across Mexico: hundreds of oncology, biologic and high-specialty medications with an indexable page per brand name and active ingredient, care from specialist physicians and fair prices.

Farmacias del Pacífico — Specialty pharmacy
Client Farmacias del Pacífico
Industry Specialty pharmacy
Service Website + online store + SEO
The challenge

Medications searched by name

Someone looking for an oncology drug, a biologic or a high-specialty insulin has the prescription in hand and searches the exact name: "Keytruda 100 mg", "Dupixent 300 mg", "Xarelto 20 mg". It is a patient or a relative under pressure, often from another city, comparing availability, price and delivery time. Farmacias del Pacífico had the catalog, hundreds of high-cost medications, some on request, specialist physicians to answer questions and express shipping across Mexico. The challenge was an online store where every medication was a page indexable by brand name, active ingredient and presentation, with a purchase and shipping process clear enough not to add anxiety to a moment that already has plenty.

  • ✓Patients and relatives across Mexico with high-cost treatments and little time to spare
  • ✓A high-specialty catalog: oncology, biologics, hematology, immunology, insulins and more
  • ✓Search by brand name, active ingredient and exact presentation
  • ✓Specialist physician advice and express shipping as differentiators against chains
  • ✓Competition from national online pharmacies and specialty distributors
The solution

What we built

Pharmaceutical e-commerce with SEO per product: a page per medication, a browsable catalog, a clear purchase and visible medical advice.

  • ✓Online store with a page per medication: brand name, active ingredient, strength, presentation and availability (in stock or on request)
  • ✓Specialty catalog browsable by category and searchable by name
  • ✓"Specialty pharmacy" home page with the promise: personalized care from specialist physicians, express shipping across Mexico, guaranteed quality and fair prices
  • ✓Purchase and express shipping process explained step by step
  • ✓Specialist physician care section to answer questions before buying
  • ✓SEO positioning by brand name and active ingredient on every page
  • ✓Stock notices ("sold out", "on request") to avoid orders that cannot be fulfilled
  • ✓Mobile-optimized site with direct contact from every product
Our approach

Specialty medications sold online

The patient searches the exact name on the prescription; every medication has to be a page.

01

Business model

Farmacias del Pacífico is a specialty pharmacy with express shipping across Mexico: hundreds of oncology drugs, biologics, insulins and high-cost treatments, some on request, with personalized care from specialist physicians, guaranteed quality and fair prices. The business is high-ticket e-commerce with repeat purchases per treatment, for patients and relatives across the country buying under pressure.

02

Strengths we leveraged

Its strength is the catalog and the medical advice, something a chain pharmacy does not offer. We built the online store with a page per medication, brand name, active ingredient, strength, presentation and availability, a catalog browsable by category, a search by name, a purchase and shipping process explained step by step and stock notices to avoid orders that cannot be fulfilled.

03

Competition & positioning

It competes with national online pharmacies and specialty distributors. We positioned every page by brand name and active ingredient ("Keytruda 100 mg", "Dupixent 300 mg") and the brand for "specialty pharmacy with shipping across Mexico", to capture the exact search someone makes with the prescription in hand.

Need something like what we built for Farmacias del Pacífico? See our online stores and e-commerce in Puerto Vallarta.See the service →
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