A patient who decides before flying in

Spine or brain surgery is never an impulse decision. International patients research for weeks, compare training and hospitals, and need to understand the procedure without translating medical jargon. The challenge was to lay all of that out in a single journey — who he is, where he operates, which procedures he performs and what backs his training — and to have it work as well in English as in Spanish.

✓Two audiences on one site: local patients and international patients
✓US fellowship training that had to be obvious, not buried in a CV
✓Complex procedures that must be explained without alarming or oversimplifying
✓Content the practice needs to update without touching any code

The solution

What we built

A clinical site in deep navy, bilingual end to end, with a custom panel so the practice can edit copy and images itself.

I want to start →

✓A fully bilingual English/Spanish site with a header switcher: content changes without a reload or a second domain
✓A hero that states the offer plainly — top-notch neurosurgery in Puerto Vallarta by a US-trained surgeon — over real operating-room photography
✓A physician profile covering 20+ years of experience, American Board of Clinical Neurological Surgery certification and international publications
✓A fellowship block for the University of Miami and the University of Arizona, the differentiator no local competitor can copy
✓Two specialty pages: brain surgery (tumours, Chiari malformation, hydrocephalus, cranioplasty) and spine surgery (microdiscectomy, fusion, minimally invasive, Medtronic Mazor robotics)
✓A surgical-procedures page and an FAQ section that settle questions before the consultation
✓A contact page with the real address at Hospital CMQ Premiere, phone, email and a floating WhatsApp button
✓A custom PHP and MySQL CMS: the practice edits any text or image on the site from /admin, in both languages
✓SEO aimed at medical-tourism searches — neurosurgeon Puerto Vallarta, spine surgeon Mexico — with per-page titles and descriptions
✓A responsive, lightweight build made to be read on a phone in a waiting room or from abroad

Our approach

Credentials first, then the contact

A neurosurgery patient researches for days; the site was designed to withstand that research.

01

Business model

Dr. Luis A. Robles is a board-certified neurosurgeon in Puerto Vallarta specializing in minimally invasive brain and spine surgery, fellowship-trained at the University of Miami and the University of Arizona. His practice serves local and high-profile foreign patients.

02

Strengths we leveraged

His strength is verifiable credentials and technology (Medtronic's Mazor robotics). The bilingual site presents specialties, training and certification in detail, plus a custom CMS so the doctor updates text and images without a developer.

03

Competition & positioning

He competes with Guadalajara hospitals and medical-tourism clinics. We positioned "neurosurgeon in Puerto Vallarta" and its Spanish equivalent with physician structured data, content per specialty and a clean two-language architecture.

Need something like what we built for Dr. Luis A. Robles? See our web design for doctors and clinics in Puerto Vallarta. It pairs well with medical tourism marketing in Puerto Vallarta.See the service →

The project