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Diving & Lodging

Cabo Pulmo

A website for a dive center and beach resort in Cabo Pulmo, Baja California Sur: diving and snorkel tours, lodging, restaurant and certifications all in one place.

Cabo Pulmo — Diving & Lodging
Client Cabo Pulmo
Industry Diving & Lodging
Service Web design & development
The challenge

The destination is the reef, the business is four

Cabo Pulmo is one of the most important living reefs in the Pacific, and people who travel there go to dive. But the business isn't just diving: it's lodging, a restaurant, water transportation and a certification center. The visitor had to understand they can solve their whole trip in one place — without the site turning into a directory.

  • International divers planning months ahead
  • Four distinct businesses under one brand
  • From casual snorkeling to dive certification
  • A remote destination: logistics are part of the sale
The solution

What we built

A site that arranges four businesses into one trip: dive, sleep, eat and get there.

  • Catalog of diving and snorkel tours on the reef
  • Lodging section in Cabo Pulmo
  • Dive center with courses and certifications
  • Restaurant and water transportation
  • Destination and national park information
  • Booking and direct contact with the center
Our approach

Dive and sleep in the same place

The resort wins when diving and lodging are sold together; the site packages them.

01

Business model

Cabo Pulmo Beach Resort runs diving and snorkel tours, certification courses, villa rentals, a restaurant and transportation inside the Cabo Pulmo marine park in Baja California Sur. The bigger revenue comes from "diving + sleep" packages, not from a single tour.

02

Strengths we leveraged

Its strength is being inside the destination: the only living coral reef in the Gulf of California, with the resort at the foot of the beach. The site presents tours, courses, villas and packages with a clear hierarchy and direct booking.

03

Competition & positioning

It competes with Los Cabos and La Paz dive operators selling Cabo Pulmo as a day trip. We worked "Cabo Pulmo diving tours" and "Cabo Pulmo lodging", and added articles with dofollow links from the travel portals in our portfolio to reinforce domain authority.

Need something like what we built for Cabo Pulmo? See our web design for travel agencies and tourism. It pairs well with web design for hotels and villas in Puerto Vallarta.See the service →
The project

A look at the work

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