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Restaurant

Barcelona Tapas

A bilingual website for Barcelona Tapas, a Spanish restaurant with an ocean view a few blocks from downtown Puerto Vallarta: hot and cold tapas with wood-fire touches, seafood paella, sangria, a flamenco show on Mondays and Thursdays and direct reservations, with the terrace as the main argument.

Barcelona Tapas — Restaurant
Client Barcelona Tapas
Industry Restaurant
Service Web design & development
The challenge

The view sells, the menu closes

Barcelona Tapas competes in the busiest area of Vallarta against dozens of restaurants within a few blocks. Its advantage is not price: it is a terrace with balconies over the bay where dinner comes with the sunset, honest Spanish cooking, hot and cold tapas, seafood paella, cold sangria, and a calendar of its own with a flamenco show every Monday and Thursday and two-for-one sangria every day. None of that shows on a Google Maps listing. The challenge was for whoever searches "where to have dinner in Puerto Vallarta" from a phone to see that view first, find the menu and the sharing menus without leaving the site, and reserve with one tap, in Spanish or English depending on who is asking.

  • ✓Domestic and foreign tourists deciding where to dine from a phone in the mid-afternoon
  • ✓Extremely high competition downtown: dozens of restaurants within a few blocks
  • ✓The terrace and the bay view as the differentiator nobody can copy
  • ✓Flamenco show, two-for-one sangria and sharing menus as reasons to pick a specific day
  • ✓A bilingual audience that reserves for groups and families
The solution

What we built

Large photography, an accessible menu and a single clear path to the table, in two languages.

  • ✓Home page with the terrace and the ocean view as the protagonist and the title "Restaurant in Puerto Vallarta with an ocean view"
  • ✓Promotions carousel: flamenco show Mondays and Thursdays at 8 pm, two-for-one sangria every day and a "spectacular dinner" with fresh tapas
  • ✓Presentation of the kitchen: hot and cold tapas with wood-fire and wine touches, seafood paella and sangria
  • ✓"Menus to share" section with the menu browsable online
  • ✓Hours (dinner every day from 5:00 pm to 11:30 pm) and location a few blocks from downtown
  • ✓"Reserve" button repeated in every block and integrated WhatsApp chat
  • ✓"Leave us a review" and "Our friends" blocks to reinforce social proof
  • ✓Bilingual Spanish and English site with a gallery of the restaurant and the atmosphere
Our approach

The terrace is the product; the menu closes

In the busiest area of Vallarta the view is the only thing nobody can copy.

01

Business model

Barcelona Tapas is a Spanish restaurant with a terrace and balconies over the bay a few blocks from downtown Puerto Vallarta: hot and cold tapas with wood-fire touches, seafood paella, sangria, sharing menus, a flamenco show on Mondays and Thursdays and two-for-one sangria every day. It lives on dinners from domestic and foreign tourists and residents, with reservations for groups and families.

02

Strengths we leveraged

Its strength is the view, which no downtown competitor can copy, and a calendar of its own of reasons to pick a specific day. The bilingual site puts it as the first screen, with the promotions carousel, the presentation of the kitchen, the browsable menu, hours, location, a reserve button in every block, WhatsApp chat and review and "our friends" blocks.

03

Competition & positioning

It competes with dozens of restaurants in the busiest area of the city. We positioned "restaurant with an ocean view in Puerto Vallarta" and "Spanish restaurant in Puerto Vallarta", and reinforced it as #1 in romantic restaurant articles published on the tourism portals of the Brewed network, with dofollow links to the site.

Need something like what we built for Barcelona Tapas? See our restaurant web design in Puerto Vallarta. It pairs well with SEO agency in Puerto Vallarta.See the service →
The project

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